Before joining COMPASS as Managing Partner, Alexander worked at Christian Dior in Paris, Hugo Boss in Germany, Yves Saint Laurent in London, Bally in Switzerland, and he was the exclusive distributor for Puma, Raf Simons and Dirk Bikkembergs for Southeast Asia.
For reinforcing Singapore's position as the lifestyle capital of the region, the government honored him in 2006 with the "New Entrepreneur of the Year" award.